Profile

Joachim Ladra is Head of Sales, Marketing & Communication at cellcentric GmbH & Co. KG. He has many years of experience in internal consulting in the truck division of the former Daimler AG. He then moved to the company's Business Innovation department, where he assumed project responsibility for the validation of business areas for Daimler fuel cell technology outside of Daimler's core automotive markets. In this role, Joachim Ladra was instrumental in establishing today's cellcentric organization as a joint venture between Daimler Truck AG and AB Volvo. Since 2020, Joachim Ladra has been responsible for the newly created functional areas of sales, after sales, marketing, and communication at cellcentric GmbH & Co. KG since 2020.